Without good analytics, 97% of online marketing campaigns fail.
Analytics tracking is the biggest influencer of digital marketing success. From click-to-close, your traffic is giving you opportunities to track, model and predict their behavior. More often than not, the information provided by site analytics determines whether a digital marketing campaign is a winner or a waste of money.
Web analytics software and social media monitoring tools help you avoid getting lost in data. The key is to set clear goals, isolate which metrics matter to your company and find the tools that will present that information to you simply.
For instance, web analytics applications can help you:
- target your marketing initiatives
- track the success of your search engine optimization efforts
- understand your website visitor experience
- improve your sales conversion and
- identify trends and improve website usability to maximize your website’s return on investment.
How do web analytics work?
Web analytics applications provide information about visitors to a website. By monitoring statistics such as visitor referrals, navigation paths, page views and geographic location data, you can learn about your visitors. For instance, you can learn whether they came to your website via search engines, ads, e-mails, blogs or affiliates.
Traffic reporting
You can access traffic analytics in both Hub Spot and GA. Hub Spot allows you to check traffic month over month, year over year, and compare custom date ranges.
Compared to Hub Spot, GA goes more in-depth with traffic reporting. For example, you can check what types of devices your visitors are using, and track new or returning visits.